Counterpoint Research reports that the global smartwatch market can see a sales hike of 7%, special thanks to Huawei and Apple, which are crazily gaining consumers’ attention. Both brands will likely lead the segment to new growth heights.
The research market revealed that the global smartwatch market is all set to swing into the growth ride this year, with 7% increase, and the credit goes to brands like Huawei and Apple.
Starting with Huawei, the tech giant ranked second in the listing with a sales jump of 42% year-over-year in the third quarter of 2025. It owns around 18% of the market share, which is again an increase of 5% than the previous year.
According to the latest analysis, China has become the biggest shipment share in 2024 and 2025 (31%) due to the increased local adoption of Huawei, Xiaomi, and Imoo watches.
Anshika Jain, the Senior Analyst at Counterpoint, said:
“The government subsidy program encouraged upgrades while Huawei, Xiaomi, and Imoo each drove momentum due to their distinct strategies to sustain consumer engagement.”
Apple has appeared in first place with 12% of sales hike and occupied 23% in the market share. Xiaomi has ranked third with 22% growth year-on-year and holds 9% of the market share. It’s a 1% increase, just like the iPhone maker.
(Image Credits: Counterpoint)
Samsung is seeing a decline of 6% in the smartwatch shipment and a 1% drop in the market share. Meanwhile, Imoo has witnessed a jump of 17% in the yearly growth with 7% of the market share. David Naranjo, the Associate Director, summarized the report saying:
“Global smartwatch shipments will climb 7% YoY by the end of 2025 after a decline in 2024. This year, the smartwatch industry saw a wave of feature-led innovation that elevated device capabilities. AI, 5G, satellite communication, and more have attracted more consumers this time.”
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