Counterpoint has shared the Chinese smartphone market share analysis for Huawei, Apple, and many other brands amid the pressure of the price increment of memory chips. It further sheds light on the sales record of the market in Lunar New Year.
According to the report, the Chinese smartphone sales slumped by 4% YoY in the first nine weeks of 2026. This happened due to China’s Spring Festival holidays.
Things shifted to the positive side by the end of February, when Chinese brands lifted sales using subsidy plans. Although the discounts were limited due to a major factor, soaring memory prices.
Memory chips like DRAM and NAND flash are seeing a huge hike in prices starting this year. This move has created a severe supply crunch, which has forced phone makers to increase their own device prices and reduce the discount margins.
(Image Credits: Counterpoint)
While OPPO and Vivo have officially announced price increases for some existing models, Huawei is playing it safe amid the memory price crisis – and this might work as a big opportunity for the company to claim extra share in the smartphone market.
Counterpoint report says:
“Huawei’s heavy reliance on domestic suppliers provides a notable cost buffer amid the global memory price surge, as local suppliers typically offer lower prices than international ones. Huawei is likely to use this opportunity to grab more share in the low-to-mid-end segment.”
Apple is also well-positioned in the current memory challenges. It has also delivered the strongest sales in the first nine weeks. Detailing more, the report suggests that China’s smartphone market will likely remain under pressure for some more months.
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