Today, Xiaomi has announced its next global launch event, which is taking place in Barcelona, ahead of MWC, on February 28 at 2 PM local time (that’s 3 PM in Eastern Europe, 1 PM in the UK, 6:30 PM in India, 5 AM in California, and 8 AM in New York). Thus, a rumor from a few days ago turned out to be accurate.
As you can see from the post on X embedded below, the tagline for the event is “The New Wave of Imagery is arriving”, so it’s pretty clear that the Xiaomi 17 Ultra will make its global debut on this occasion.
The New Wave of Imagery is arriving.
Mark your calendar 📝 February 28, 2026, 14:00 (GMT+1).
Join us for the launch of Xiaomi 17 Series. pic.twitter.com/EQ2pGQcHsc
— Xiaomi (@Xiaomi) February 20, 2026
The ‘vanilla’ Xiaomi 17 has also been rumored to join it, as will the Xiaomi Pad 8 Pro, the Xiaomi Tag, and Xiaomi Watch 5. Unfortunately, we haven’t heard anything about the Xiaomi 17 Pro and Pro Max getting a global launch, so they will most likely stay confined to China, rear screen and all.
According to recent rumors, the Xiaomi 17 and 17 Ultra will be priced exactly the same as their predecessors, at least in Europe, and will be identical to their Chinese counterparts in all aspects except battery capacity, which will be 6,330 mAh on the Xiaomi 17 (vs. 7,000 mAh in China), and 6,000 mAh on the Xiaomi 17 Ultra (vs. 6,800 mAh).
