RAM crisis bites Apple as unprecedented Mac and iPad price rises arrive — cheapest MacBook Pro price hiked by $400 to $1,999

Apple has made the unprecedented decision to hike the prices of all its current computers and tablets. iPhone prices remain as they were, for now. Bloomberg indicates that the rather steep price rises have been precipitated by increased costs of memory and storage. One of the most impactful hikes we see is the entry-level MacBook Pro going from $1,699 to $1,999. However, even the recently released but resource-starved MacBook Neo has had another $100 piled onto its price, so now it starts at $699 before tax.

In addition to Gurman’s highlighted price increases, we spotted that the cheapest Mac Studio M4 Max (mini PC desktop) has had its price increased to $2,499 from $1,999. There’s a lot to take in, so check out our at-a-glance before and after table for quick reference.